Define your goals with regards to RSS feeds

Cognitive understanding of the product comes after the purchase. If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines …

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Measure and Improve by paying attention to URLs

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to …

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Carve out time for concentrating on search queries

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. The language may be different, but the basic marketing message stays the same. One of the biggest mistakes marketers make when redesigning websites is that they change their …

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Focus on ROI Instead of long tail search

Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on …

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To get fast rankings, you need reporting

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. helps you evaluate whether your existing content is achieving its goals and gaining ROI. Table 3-1 provides a full list …

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