To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. Again, Google is still desperate for new content. Aside from offering users the best insights possible, high-quality content goes hand in hand …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Warning: Once you update your site with the proper on-page optimization tactics, you …

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Retaining engaged users is a …