Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which …

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as …

Even if you stop your SEO it's likely the work already in place will have some lasting effect. Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer. While companies may take advantage of in-house resources, many also outsource specific functions …

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If a majority of your content's traffic is …

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading …

So let's say you've nailed down the art of quality content that solves a problem. That's still not enough to make it to page one. You've got to use social to prove your content is worth a spot in Google's sacred land. The more engagement your content gets, the more …

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. When writing …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with …

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. SEO-friendly URLs …

Cognitive understanding of the product comes after the purchase. If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines …

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Retaining engaged users is a …

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to …

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although …

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content - and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Search engine optimisation …

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. The language may be different, but the basic marketing message stays the same. One of the biggest mistakes marketers make when redesigning websites is that they change their …

Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on …

It takes work, and work costs money, particularly if you hire a consultant. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The phrase "free marketing articles" is a highly competitive one …

If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. You aren't alone. I asked where I could find Lines rocking …

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. helps you evaluate whether your existing content is achieving its goals and gaining ROI. Table 3-1 provides a full list …