Define your goals with regards to metrics

Essentially, that means even if you work your way all the way up to rank 15, you still won't start seeing an influx of traffic until you reach page one. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs …

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Don't focus too hard on blogs to gain ranking in the organic SERPs

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. This will help you maximize the long-term health of your links and improve your reputation with publishers of all levels. However, this focus on beating the competition also …

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Turn your authority sites into a high performing machine

Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which …

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Follow a consistent cadence towards inbound links

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as …

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Types of site changes brought on by scraping

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If a majority of your content's traffic is …

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Unlocking the mystery of user generated content

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with …

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Carve out time for concentrating on search queries

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. The language may be different, but the basic marketing message stays the same. One of the biggest mistakes marketers make when redesigning websites is that they change their …

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