To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. Again, Google is still desperate for new content. Aside from offering users the best insights possible, high-quality content goes hand in hand …

Most agencies and consultants will charge a "setup" cost for this work or otherwise include it for free as part of an ongoing package. There's some effort to collect them initially and to freshen them over time, but there is no cost. How do you prepare your site for link …

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although …

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content - and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Search engine optimisation …

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. helps you evaluate whether your existing content is achieving its goals and gaining ROI. Table 3-1 provides a full list …