Define your goals with regards to metrics

Essentially, that means even if you work your way all the way up to rank 15, you still won't start seeing an influx of traffic until you reach page one. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs …

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Don't focus too hard on blogs to gain ranking in the organic SERPs

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. This will help you maximize the long-term health of your links and improve your reputation with publishers of all levels. However, this focus on beating the competition also …

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Turn your authority sites into a high performing machine

Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which …

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Follow a consistent cadence towards inbound links

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as …

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Winning marketing tactics for link research

Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a …

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Types of site changes brought on by scraping

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If a majority of your content's traffic is …

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Assessing historical progress and how you've been helped by page rank

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading …

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Indicate the header in an HTML document by using SEO

So let's say you've nailed down the art of quality content that solves a problem. That's still not enough to make it to page one. You've got to use social to prove your content is worth a spot in Google's sacred land. The more engagement your content gets, the more …

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Unlocking the mystery of user generated content

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with …

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Get rid of link building for good

By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. SEO-friendly URLs …

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Define your goals with regards to RSS feeds

Cognitive understanding of the product comes after the purchase. If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines …

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Make use of free tools to check anchor text

By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Retaining engaged users is a …

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Measure and Improve by paying attention to URLs

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to …

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Optimise your site, paying special attention to quality

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although …

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Is the use of temporary backlinks judged to be good practice?

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content - and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Search engine optimisation …

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Carve out time for concentrating on search queries

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. The language may be different, but the basic marketing message stays the same. One of the biggest mistakes marketers make when redesigning websites is that they change their …

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Focus on ROI Instead of long tail search

Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on …

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To get fast rankings, you need reporting

Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. helps you evaluate whether your existing content is achieving its goals and gaining ROI. Table 3-1 provides a full list …

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